Interior Obsession has formulated some basic guidelines that are fundamental to great Interior Merchandising:

Today's competitive Real Estate Market has intensified the need for effective Interior Merchandising that reflect the latest 
trends, wants and needs of buyers. 

Emotionally connecting the buyer with creative interiors that fulfill their 
dreams and desired lifestyles is our primary objective. 

  • Pre-Planning Strategy Session
    We meet with the builder's team to establish their requirements and design objectives for the overall project. 

  • Architectural Evaluation 
    Review architectural plans before construction to insure functional space plan effective furniture layout and to optimize traffic flow.

  • Demographic Research
    Construct a demographic profile of your prospective customer and area competitive analysis.

  • Design Phase
    Create unique designs that set you apart from your competition by developing distinctive themes and high impact memory points. 

  • Detailed Presentation Boards and Floor Plans
    Hands-on presentation session with Builder.

  • Specification Phase and Working Drawings
    Flooring, Paint, Tile, Built-Ins and Lighting Specifications

  • Purchasing Phase
    Furniture, Window Treatments, Bedding, Wallcovering, Artwork and Accessories

  • Design Management 
    Continuing communication with builder staff and sub-contractors to insure optimum results and timely installation. 

  • Professional Turnkey Installation
    Trouble-free installations, completed on time, every time, within budget

  • Post Installation Follow-Up
    Customer walk-through to guarantee satisfaction

  • Training Sales Agents To Use The Design When Selling
    Sales Agents orientation to understand the benefits of and reasoning behind the design. Training agents to describe room function, space planning and the advantages of the options offered. 

  • Maintain the Models in Good Condition
    Establish a maintenance program to keep your model home clean and well accessorized. 

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