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Model Home Merchandising Portfolio

Guidelines

Interior Obsession has formulated some basic guidelines that are fundamental to great Interior Merchandising:

Today’s competitive Real Estate Market has intensified the need for effective Interior Merchandising that reflect the latest
trends, wants and needs of buyers.

Emotionally connecting the buyer with creative interiors that fulfill their
dreams and desired lifestyles is our primary objective.

Pre-Planning Strategy Session

We meet with the builder’s team to establish their requirements and design objectives for the overall project.

Architectural Evaluation

Review architectural plans before construction to insure functional space plan effective furniture layout and to optimize traffic flow.

Demographic Research

Construct a demographic profile of your prospective customer and area competitive analysis.

Design Phase

Create unique designs that set you apart from your competition by developing distinctive themes and high impact memory points.

Detailed Presentation Boards and Floor Plans

Hands-on presentation session with Builder.

Specification Phase and Working Drawings

Flooring, Paint, Tile, Built-Ins and Lighting Specifications

Purchasing Phase

Furniture, Window Treatments, Bedding, Wallcovering, Artwork and Accessories

Design Management

Continuing communication with builder staff and sub-contractors to insure optimum results and timely installation.

Professional Turnkey Installation

Trouble-free installations, completed on time, every time, within budget

Post Installation Follow-Up

Customer walk-through to guarantee satisfaction

Training Sales Agents To Use The Design When Selling

Sales Agents orientation to understand the benefits of and reasoning behind the design. Training agents to describe room function, space planning and the advantages of the options offered.

Maintain the Models in Good Condition

Establish a maintenance program to keep your model home clean and well accessorized.

Be Inspired